When we have discussion about the selling portion, a lot of the owners asked me, “Derek do you do home staging, video or social media marketing?”. The answer is YES. Click here to see some of the work done by me.

Afterall, let’s be real – the cost of all these ‘value-added’ services will be passed to you.

I have sold a unit in Bedok Central within 2 weeks at 30k above the estimated valuation without the above. When the action plan is to ‘sell’, I deploy the following framework to analyse what is needed to achieve the objective.

PROSPER Framework for Home Sellers

Profile — We seek to understand the demography, behavioural and location of the potential buyers/tenant first.


Reach — Get access to our pool of qualified and ready buyers and our network of high-performing agents


Optimised Marketing — Portal posts are no longer enough. We use targeted digital marketing, to deliver a wider reach to the right buyers


Space Enhancement — A well presented listing sells faster. Accessorising, a fresh coat of paint or Home Staging are some methods we use


Power Presentation — Go beyond handphone snapshots with professional photos, video tours and drone shots to highlight USPs


Extensive Analytics –Use realtime market data and trends to pinpoint the right selling price and what to do after exiting