PROSPER selling framework - City View at Boon Keng

Was tasked to sell a 4th floor, 5-room DBSS in Boon Keng
Extensive Analysis – Here is what I found out.​
  • One of the youngest clusters of public housing in the area
  • Within 5-7min walk to Boon Keng (fully sheltered to this station) and Bedemeer MRT station.
  • Surrounded by good primary school within 1km, great amenities and connectivity to CBD
  • Based on experience and discussion with other colleagues, Boon Keng is not as popular a choice as compared to Bishan and Toa Payoh.
  • There are 6 other 5-room units on sales at that time. 3 of which are very high floor asking above 1mil and 3 of them with the following attribute – 4th and 6th floor of the next block (same facing) and 6th floor of the same block.
Profile – I profiled the potential buyer(s) for this unit accordingly.
  • Very particular about being near amenities and yet do not want an old HDB flat
  • Would like to stay in central region
  • Enjoy and want to have a big space
  • Have budget above 800k but likely below 900k – likely working professionals between 28-45
  • Checked and ensure that all citizenship and ethnic groups are eligible to buy
  • Alright to explore lower floor units
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Optimised Marketing

  • We highlighted the key selling points of the unit in the write-up along with video scripting.
  • We also used wide angle camera to capture the space
  • As owners are busy people, we also coordinated the viewings to come within a few selected timing
  • You can view the listing here


  • We listed this property across different property portals
  • In order to have a wider outreach and to target buyers looking at bishan, Toa Payoh, we decided to create a property video
  • Video was post and advertised on YouTube and Facebook targeting specific audience
  • You can view the video here 

Space Enhancement

  • We advised the clients to de-clutter some part of the balcony
  • Some lights were replaced to let the house be brighter
  • Items along the corridor were also removed
  • Some household items were kept in the storeroom during viewings

Power Presentation

  • Presentation started from the void deck where we highlighted how home owners are fully sheltered to transport and amenities
  • We arranged back to back viewings but at the same time, ensuring that there are engagement with the viewers.
  • Garnered frequent and consistent viewing requests for the units while ensuring that the viewers are qualified to minimise disruption to the family.
  • After realising that all the 3 closely competing units are sold, we focus on close follow-up with viewers with immediate needs – ie. Potential buyers who have sold their home and need a place to buy and stay.
  • The unit was eventually sold at 38k above valuation with a 3-mth extension granted.